Curating a Wine Country Experience

The Lodge on Russian River began with a client’s unrealized dream for a boutique wine country hotel.  To add such a property to their already impressive resort portfolio would require the perfect site and a nuanced understanding of our client’s vision.

Advance Strategy started by looking for the right location. We saw the potential of a challenging site others had overlooked in an area of great natural beauty, yet accessible and desirable to the target clientele.

We then engaged in a visioning and assessment process to demonstrate the feasibility of a 4-star resort lodge rooted in the 100-year old recreational history of the Bar Area that would feature local food and inspire wellness in a natural setting.

Our proposal attracted a boutique hotel operator who found the pro forma so persuasive that they co-invested in the project.